What defines culture?
The answer is nuanced and often hard to pinpoint.
It’s about the right idea, the right chord progression, the right mood, the right story capturing our imagination and reaching us on a deeper level.
Creativity drives this process in often inexplicable ways. It can be unpredictable, nonlinear, messy… human.
We are a venture studio and an advisory firm working with highly creative companies that are reshaping society at the intersection of culture and innovation.
Our Focus Areas
Music & Entertainment
Music and entertainment are rooted in the emotional connection between the artist and the audience. In the age AI, this connection is more prized than ever. While technology is advancing at an unprecedented rate, people are yearning for authenticity and drawing on nostalgia. We help companies find their sweet spot within this complex landscape.
Fashion & Design
Fashion and design are where creativity becomes tangible, bringing beauty into our increasingly uncertain world. They are meant to evoke a certain mood and attitude. It’s all about artistic expression, craftsmanship, and taste. We work with innovative companies that are looking to introduce novel concepts into this generally traditional space.
Storytelling & Buzz
Storytelling and buzz are where individuals apply their charisma and creativity to inspire others and to spark viral moments. It’s about cultivating desire as well as connection. We work with companies and innovators to help them discover this intersection of aspirational and relatable and to build businesses that can transcend a single viral moment.
Our name, Wigmore Foundry, is inspired by Wigmore Street in London, which encapsulates the evolution of music and creativity across centuries. It is home to premier piano showrooms, an elite music performance venue, and was once also the location of the Beatles’ Apple Corps. We bring this historical backdrop of creativity and innovation to Nashville.
About Us
Our Founder & CEO, Jem Hudson, is passionate about empowering talented entrepreneurs and business leaders to build and grow companies that are poised to transform our world.
Jem’s experience across institutional asset management, investment banking, strategy consulting, and academia exposed her to a variety of viewpoints, enabling her to develop deep analytical and strategic acumen coupled with a tactful and nuanced negotiation style. When working with teams, she aims to create an atmosphere of trust, emotional safety, and an unwavering commitment to idea meritocracy.
Jem is also a singer-songwriter, currently working on multiple projects, including a collaboration with an award-winning producer. When working on a new song, she aims to capture a certain mood and express some of her most carefully tucked-away feelings. Understanding the creative process of songwriting helps Jem connect with others for whom creativity is not only a vehicle to produce something worth sharing, but also their emotional sustenance. Her work with Wigmore Foundry is informed by her dual empathy – relating deeply to the creative process while also appreciating the importance of commercial results.
Jem is a graduate of Harvard College and The Wharton School.
